Is it worth building your own online networks?
You probably had a look at MyActionAid when it was launched by ActionAid last February -- perhaps you've even used it?
It’s a brilliant platform for events and community fundraising -- a bit like an own-branded version of Just Giving -- and you can see how it has the potential to be so much more; a social networking platform for ActionAid to engage with its supporters, for them to engage with each other, to take ActionAid’s messages to their social networks and bring their friends into the fold.
Adding different ways for people to engage aside from fundraising – I'm thinking campaigning in particular – and further integration with other platforms would add value to the experience and make this site a really rich way to engage with ActionAid, its work and its community of supporters.
It’s great to get some insights from their experiences and to find out a little about their future plans, including making widgets available to integrate with supporters on Facebook.
I always want to hear about how this kind of initiative is working, and I’m impressed that they're citing ‘double the giving rate compared to presence on other sites’. That's got to make doing something like this well worth the effort, surely?
