I've just been catching up with this session - run yesterday at SXSW Interactive in Austin, Texas - via the Twitterstream and the links to various blogs that people have shared in their tweets.
Conducted entirely in rhyme (yes, really), the session was moderated by Beth Kanter, with contributions from:
- Danielle Brigida - National Wildlife Federation
- Wendy Harman - American Red Cross - National Headquarters
- Carie Lewis - The Humane Society of the United States
- David Neff - American Cancer Society [Judge]
- Katie Paine - KDPaine & Partners [Judge]
- Holly Ross - NTEN [Judge]
Unsurprisingly, Twitter is mentioned heavily - along with a range of other social media - in the examples shared by the panel.
Beth has kindly shared a comprehensive range of content from it here, on her blog - including the slides, transcripts of the poems recited by each of the panelists, along with a variety of links to help you get a fuller picture of the nonprofit case studies, experiences and insights that the session pulled together and shared.
And here's a video (via the NTEN blog) of the panelists in action:
Looks like a lot of fun, whilst making a serious point about how charities - and brands in general - are re-evaluating their traditional views on metrics, measurement and ROI to account for a different style of engagement with supporters through social media.
It's really quite clever to deliver a session on measurement and metrics in such a unusual and engaging way - reflecting how social media enable nonprofits to engage supporters in helping them meet their challenges in new and innovative ways.
Beth also shares some reflections from the session on her blog here.
