How can your organisation capture supporters' attention with social media?

It's been a while since I've posted, and there's a list of things brewing up that I haven't got around to writing about - yet.

However, there's one organisation that can grab my attention at the moment, however busy I am (which, let's face it, is the challenge all of us face when trying to get our marketing messages through these days).  It's Mara Triangle.

While I was sitting, working at my desk today, I suddenly had a flurry of tweets from Mara Triangle pop up in Twhirl (my Twitter client of choice).  This was the first:

And, following hot on its heels was, this:

Then this:

The story continued to unfold at breathtaking speed - live, in real time - and Mara Triangle were answering questions from Twitter users throughout; providing donors and prospective donors with unique insights into the challenges they face and the incredible work they do.

Here's the entire thread from their twitter profile:

 Brilliantly, they didn't miss the opportunity to make a direct ask.  Perfect timing.

And, yes, I donated.  Wouldn't you?