You might have noticed that it's gone a little bit quiet at this blog lately (quieter than usual even).
The reason?
I've recently launched an agency called Beautiful World. We do fundraising, marketing and communications for charities and other organisations that want to do the world some good (no surprises there, I'm sure).
I've started Beautiful World with two beautiful business partners, Simon Frank and Adam Waller, both of whom I've done great work with with before at other charity specialist agencies.
Social
media is one of our specialisms (naturally). We've already helped a
number of charities get started with Twitter, get better at Facebook, get buy-in across their organisation, develop integrated social media strategies, build communities of
support, and begin to leverage them to fundraise, and engage with
volunteers, campaigners and other stakeholders.
We're also helping charities integrate their online and offline activities - because giving stakeholders and supporters a genuine, joined-up experience of your brand, across all media channels, is more important than ever now everything (and almost everyone) is joined up online.
We also know a thing or two about how to measure and evaluate your fundraising, marketing and communications activities, and how to use data (the information charities hold on their databases, including how donors were recruited, how many times they've donated, how much they've given, when and how often, what other types of support they have engaged in) and web metrics to improve results and return on investment.
We've just helped one charity more than double their projected income AND halve their mailing costs - which has tripled their return on investment. I can't tell you how happy and proud we are about that.
Anyway - and returning to my original point, finally - I'll be posting content over at the Beautiful World blog from time to time now, as well as from time to time here, although you'll still mostly find me on Twitter!
